04 Oct Marketing Magic with Stickers
How do you try to get people to notice you and your product or service out of a sea of other products and services? Through your marketing efforts. Stickers may not be the first thing that comes to mind when you are planning your marketing strategy, but maybe stickers or decals should at least be on the list.
Apparently, book publishers in the United Kingdom have been putting stickers to good use. We learned about the practice a few years back, when The Guardian reported on The Secret Power of Stickers.
In this country, you will see stickers on book covers at your local book store, but they will usually say something like, “Autographed Copy,” or “Buy 2 Get 1 Free.” In the U.K., on the other hand, marketers seem to have a little more leeway.
According to the Guardian, stickers on books on ‘the other side of the pond’ are fond of making some pretty outrageous claims. “Abigail Gibbs’s new novel, The Dark Heroine: Dinner with a Vampire is a great example,” they say. “The sticker on the front cover says that the book is ‘the SEXIEST romance you’ll read this year’.”
That seems fairly mild, though, compared to another book – “Shadows” by Ilsa J. Bick. “The sticker on this book makes the impressive claim that the novel is ‘as good as The Hunger Games or your money back,’” the Guardian tells us.
This one is really sneaky. “The beauty of the sticker is that it plants in your mind the idea that this book could be as good as the Hunger Games. So you buy it, in hope that you’ll be investing in a hugely enjoyable read. But, there’s a chance that you may disagree with the sticker, and attempt to follow up on it’s [sic] promise of your money back,” the paper says. That’s when you find out that getting your money back isn’t as simple as just taking the book back to the store where you purchased it.
We don’t think stickers and decals need to be sneaky (or borderline misleading!) to be successful. When you create a decal with a striking design and color scheme, that little sticker is sure to draw attention right where you want it.